Ifyou were to pit two product pages against each other – one with video and one without it, the one that has video would win every time. In fact, according to Neil Patel, having a product video will increase your conversions by as much as 144%.
Then there’s the all-important SEO. One of the most effective ways of getting new visitors and customers, SEO is becoming a top priority for marketers worldwide. It’s no surprise that adding video to your website can do wonders for your SEO as well. In fact, according to Moovly, just having a video on your product or landing page makes it 53 times more likely to show up on the first page of search engine results pages. You’ve probably noticed that Google tends to put a few video results before your usual pages, so you can grab a chance to appear here for your desired keywords, provided you do some research and optimize your video titles well.
Maybe you’re not focusing your efforts on SEO, but you surely do at least some email marketing. Once again, combining the power of email and video can get some excellent results. In fact, having a video in your email can increase your open rates by 20% and double or triple your click-through rate.
Here’s another interesting fact – just mentioning the word video in the email subject can have a positive effect on your overall metrics. It will increase your open rates by 19% and click-through rates by 65%.
In the end, it all boils down to numbers. What good is a fancy video that consumers love watching if it doesn’t make any sales? Fortunately, video is one of the most powerful marketing assets. Research has shown that 88% of marketers who use video are happy with the return on investment from this platform. More specifically, 80% of video marketers with the ROI they get from video ads.
It’s not just the great return on investment, the reason why marketers love video is that the leads they do get are higher quality. According to Optimonster, companies that use video marketing get 66% more qualified leads annually. Not only will you spend less money on marketing, but the results you get will actually be better!
